3 hard hitting tips for buying undervalued properties
Author: John Cooper / Category: UK Property Market
Tip 1
I have been busy reading a great book called ‘swim with the sharks’ by Harvey Mackay this
month and I noticed we both share a very useful negotiating technique when putting
together deals? This is the walk away tactic.
The walk away tactic is the ability to pretend to walk away from a deal even when you are
desperate to close!
Its human nature to want something we cannot get (the grass is always greener on the other side etc) so pretty much every seller will value you more as a buyer if you are able to give the impression that the deal doesn’t mean that much to you.
So be prepared to say to any motivated seller.
I’m sorry I am not able to help you Mr Smith. I strongly recommend going with an estate agent if you need to get that much out of this property.
It may take a few months but at least you’ll have a chance of getting that sort of price from a owner occupier?
Call Mr. Smith after a couple of weeks to check how he’s getting on if he hasn’t already called you back. You never know, he may well have changed his mind!
Tip 2
In all your marketing efforts (leaflets, ads, postcards, letters, websites etc) make sure you include the following essential ingredients to maximise response:
1. Always try to include testimonials from sellers that you have worked with in the past.
2. Include a recent photo of yourself if possible.
3. Use an 0800 number for potentially motivated sellers to call you.
4. Give a reason why you are able to buy their house so quickly.
Tip 3
I have been literally inundated with emails from investors lately, with details of supposedly
‘magical’ deals? You know the ones Mikee, they’re the deals that look far too good to be true!
Lets take a few example scenarios, and work through them individually:
1. Chap in Liverpool is selling 40 houses, all tenanted, producing a gross yield of 11%
First things first. If its such a great portfolio, why is it being sold? Usual answer: “he needs the
money” ? so why doesn’t he just refinance? These deals have far more to them than meets the
eye Mikee! You will need to individually research every single property, its location, and the quality of the tenant/s.
Keep in mind that you will need to find one specialist lender, or a number of lenders to
structure the financing for deals like this.
2. Off plan apartments being sold at 15% discount.
Once again, if they’re so good, why are they being sold to you? Why doesn’t the person selling them to you just keep them for himself?
Yes I realise the developer wants to offload them quickly, but my friends are property developers and I never see them discounting properties that they can easily sell through the normal channels at near enough market price.
The golden rules that I use for assessing any deal brought to me are the rules of ‘fingers’ and
‘customisation’.
How many fingers has the deal passed through before it came to you (think about a property
sitting in an estate agents window).
How customized is the deal to your requirements? If the deal has been brought to you as a general deal, one that hasn’t really been filtered to your exact requirements (which you should have set out clearly in your business plan) then why are you looking at it?
In my case, I get great deals offered to me all the time because I’m very well known and I advertise very heavily for motivated sellers.
